Creating a Killer Content Calendar for Your Business

When it comes to keeping your business top-of-mind online, consistent, engaging content is key. That’s where a content calendar comes in! If you’ve been wondering does your business really need one? What could you put in it? How do you even start creating one? You’re in the right place!

Why Does Your Business Need a Content Calendar?

A content calendar, also known as an editorial calendar, is crucial for planning and organization. It’s a roadmap for your content marketing strategy, ensuring your messaging stays focused and your campaigns run smoothly. It’s also a time saver. With a content calendar, you will be done guessing what to post next and worrying about missing important dates or events. Without a well-thought-out plan, your content can quickly become repetitive, stale, or forgotten about. No business can afford that!

What Could Go In Your Content Calendar?

Imagine your content calendar as a big, organized bucket. Really, everything content-related should go in there. Here are some ideas:

• Blog posts: Plan when they’re published and promoted.
• Social media updates: Know what goes live when and on which platform.
• Email newsletters: Schedule when the drafts are due and when they’re to be sent out.
• Videos or podcasts: Monitor when they’re shot/recorded and published.
• Special promotions or events: Ensure you’re promoting them well in advance.

How Do You Create a Content Calendar?

Creating a content calendar may seem daunting, but it’s easier than you think! Here’s a simple step-by-step guide for you:

1. Identify your goals: What do you hope to achieve with your content? More followers? Drive traffic to your website? Increase sales?
2. Audit your current content: Look over what you have done before, note what has and has not worked. Plan to do more of what works!
3. Understand your audience: What do they like to read/watch? When are they most engaged? What questions are they asking that your business can answer?
4. Choose your content categories: What topics will you cover? And on which platforms?
5. Create a timeline: Decide how frequently you’ll post. Be realistic and consistent.
6. Plan, Produce, Publish: Start planning your individual pieces of content, produce them, and schedule them for publishing. Don’t forget to leave room for impromptu, timely posts as well!

Don’t forget that your content calendar is a living, breathing document; it should change and evolve with your business and your audience’s preferences.

Creating a content calendar for your business, no matter how big or small, will help you present a consistent, engaging online presence. It gives your audience a reason to keep coming back for more. So, get planning and see the difference it makes to your business. Remember: successful online businesses are built on killer content, and killer content is built on a robust content calendar.